Brand Management

By extracting and integrating data from social media, visible and invisible web feeds, customer feedback, internal company databases, and proprietary data silos, Exela expands the impact of information that is critical to an organization. The Exela brand management platform gathers all available data about each customer, from financial profiles to social influences. The result is a comprehensive web of information, including profile attributes and consumer behavior.

Front Office Automation’s Suite of the Future

The office of the 21st century is digital.
Is yours?

Key Features

Social Media Channels

  • Capture all communication through Facebook, Twitter, LinkedIn, blog, email, and other popular websites
  • Manage and engage with a higher volume of social media messages


  • Develop comprehensive customer profiles by analyzing customer history, sentiment, and behavior
  • Analyze responses to improve brand recognition and improve customer satisfaction with targeted campaigns based on individual or group sentiment


  • Categorize and route social media content to appropriate departments for product reviews, inquiries, requests, complaints, and sales opportunities

Inbound and Outbound Communications

  • Create template-based or customized content to be sent/posted one time or on a scheduled basis
  • Brand protection through identification and removal of inappropriate content

Content Capture & Archive

  • Complete audit trail of all communication to support eDiscovery and legal compliance

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Customer stories

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