What We Do


Exela Incentive & Pricing Optimization services leverage customer insight to enhance revenue and develop customer loyalty. Data-driven strategies evolve with customer feedback, delivering customized pricing models and targeted rewards programs, as well as predictive and descriptive modeling which can be used to determine the optimal level of effort required to deliver the maximum return on investment.

Key Features


Real-time Customer Insight

  • Aggregate enterprise customer data, social media / open web, and external proprietary sources
  • Develop comprehensive customer profiles by analyzing customer sentiment, usage, events, and influences


  • Profitability scenarios to determine optimal pricing structure
  • Dynamic customer segmentation for effective product bundling and incentive strategies

Alerts & Reports

  • Deploy automated/semi-automated alerts and reports to make pricing adjustments in real-time
  • Select rule templates, apply weights, and adjust thresholds


  • Pattern analysis to cluster customers for peak-hour rewards programs
  • Configurable for optimal incentive strategies
  • Multi-channel communications and automated customer self-help

Response Management

  • Targeted surveys and analysis of customer responses used to refine future incentive campaigns

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