To address the client's challenges, Exela implemented a comprehensive solution that consolidated multiple marketing workflows into a single platform. This not only provided a unified view across assets, campaigns, and locations but also streamlined their operations. Through strategic sourcing, leveraging Exela’s seasoned expertise in people, processes, and technology, we enhanced the client’s supply chain by delivering high-value materials at a substantially reduced cost. Furthermore, our AI-powered analytics and reporting tool, XME, furnished the client with pivotal insights that were instrumental in fine-tuning their messaging for better targeting. This amalgamation of tools and strategies significantly bolstered the client's decision-making process with aggregated reporting at their fingertips.